We level up your product into a gamified experience that sticks.

“One of the hardest tasks [people] can perform… is the invention of good games.“

– Carl Jung, M.D.

You can help people naturally connect to your product by celebrating their wins and progress.

We leverage your users’ unique motivational profiles to shape their experience, making their time with you fun, rewarding, and memorable.

How we get you there

Strategy & Planning

Designing engagement strategies based on target user behavior

Experiential Design

Creating intuitive gamified experiences for frictionless onboarding and usage

Analytics & Optimization

Measuring, testing, and fine-tuning user engagement for
long-term buy-in and success

Training & Workshops

Co-hosted events, hands-on sessions, and educational programming for your team

Pathways to Engagement

We are here to help.

Choose the path that best aligns with your product goals. For specialized needs, craft your own solution with a bespoke journey.

Focused

Targeted option for single feature improvement

Targeted Gamification Strategy: Address specific goals or challenges with tailored motivational design.

High-Impact Mechanics: Identify key user-centric elements to implement via science-backed recommendations for deep user engagement.

Rapid Prototype Support: Single concept or module testing and iteration for immediate improvement.

Balanced

Well-rounded blend of strategy, design, and feedback loops

Core Gamification Strategy: Identify key user behaviors and design effective engagement loops.

Modular Reward Library: Access essential reward systems and progression elements ready for customization and implementation.

Performance Insights: Straightforward analytics with practical recommendations.

Guided Playbook: Step-by-step guidance so your team can implement our strategy smoothly.

Comprehensive

Redesigning the entire product flow

End-to-End Gamification Strategy: From user research to full implementation for maximum results.

Custom Game Loops & Mechanics: Design engaging reward systems, progression paths, and feedback cycles specific to your userbase.

Interactive Prototyping: Test, iterate, and refine concepts with interactive prototypes so you can hit the ground running.

Analytics & Optimization: In-depth engagement tracking with actionable insights for deep user understanding.

Masterclass

Hands-on actionable guidance to apply gamification on your own

Explore Gamification Principles: Understand the core mechanics and psychology that drive user engagement.

Design Engaging Experiences: Create meaningful reward systems, challenges, and progression paths.

Stay Ahead of Trends: Discover emerging strategies and future opportunities in gamified experiences.

Steps of the Gamification Journey

User Discovery

Finding the needs, pain points, and behaviors of target users

Flow Audit Report

Clear description of the step-by-step user process including analyses and recommendations

Journey Mapping

Visual representation of the steps a user will take from first touch to active engagement

Persona Development

Creating fictional, research-backed profiles representing primary and secondary target users to keep your design on track

Game Loop Designs

Guides users from initial curiosity through learning, mastery, and long-term engagement, keeping them motivated at every stage of their journey

Core Features

Key modular building blocks forming the essential functions, mechanics, and systems that define your product and delight users

Concept Sketches

High concept, low-fidelity drawings that allow us to explore ideas and layouts quickly and efficiently

Wireframes

Structured, grayscale blueprints of screens and pages that become your product's backbone

Prototype

Interactive, clickable simulation of final product so you can see before you build

You make it work.
We make it play.