The Summary
BETTER, MORE ENGAGING EXPERIENCES
We build experiences that users love. From a mobile game with 3x the industry average 30-day retention to e-commerce apps with 100k+ users, the projects we touch engage and delight consumers. We create a custom cocktail of applied behavioral science, game design theory, and informed use-case research designed with your goals in mind. From improved FTUE to new features, we can help you find the key areas most in need of a touch-up… or a total overhaul.
Gamification done well is slick, clever, and highly effective- but doing it well requires expertise, finesse, and a keen eye for design.
That’s where we come in.
The Value Add
CORE CONSULTING SERVICES
Is your churn higher than average for your vertical? Is your onboarding process too clunky? Are you getting feedback that your users are frustrated… or worse, no feedback at all?
Good news: we’re here to help. We work with you to make your product the best it can be.
We specialize in:
- smoothing onboarding processes that improve retention from day 1 and beyond
- making tech, complicated interfaces, and heavy cognitive loads more accessible
- reducing unnecessary friction and user churn
- understanding your users and their specific needs in order to engage and hook them
- refining existing presentations into their most evolved form
Tier 1
Single feature deep analysis, including competitor research, use case comparisons, & optimized redesign
Tier 2
FTUE (first time user experience) overhaul; applying the lessons of games and UX/UI to polish your user's initial time with you and get them hooked
Tier 3
Full app flow redesign, including guidance on gamifying and improving user experience across FTUE, “mid stage”, and “late game”
EDUCATION
Beyond direct consulting, we believe in empowering organizations and the wider community with the knowledge and tools to drive engagement. Our education services are designed to transfer expertise and foster a deeper understanding of gamification principles.
Training/Workshops
Co-hosted public events, hands-on sessions, and educational programs focused on building your team's capability to apply gamification principles in practice.
Culture Consultation
Structured guidance to help you build your company to embody and encourage the values core to you as a leader and level-setter.
The Heart Behind the Brains
WHY GLOSSBIRD
We combine expertise from across the worlds of tech, startups, video games, academia, psychology, and healthcare into a unique lens made to focus on delivering users the best experience possible. Our team has assembled a toolkit of skills extracted from years of industry expertise on the cutting edge of user engagement, from helping build UGC-platforms with millions of downloads to robotic engineering applications on the frontier of science fiction, and we wield that knowledge wisely and with intent. We dive deep into problems, iterate quickly, and relentlessly pursue not just user satisfaction, but user buy-in.
We have worked with user bases across many demographics: from children to seniors, tech-savvy to have-never-used-Twitter, independent artists to healthtech programmers. Communication is our strength, and we use it to get to the root of a user’s needs and drives.
How can we help your product succeed? Fill out the inquiry form to start the process.
